FOOT LOCKER
Home Court at
NBA All Star 2024
2023 – 2024
A multi-brand experiential activation takeover
Role Associate Design Director | Agency Wasserman
A multi-brand experiential activation takeover
Role Associate Design Director | Agency Wasserman
During NBA All-Star Weekend 2024 in Indianapolis, Foot Locker’s Home Court Pop-Up transformed into a paradise for 23,000+ sneakerheads and basketball fans. The four-day activation featured a dynamic mix of interactive brand experiences, talent programming, and retail engagement, bringing the energy of the game to life while reinforcing Foot Locker’s position as a cultural hub for basketball and sneaker enthusiasts.
Foot Locker aimed to create an unforgettable multi-brand experiential activation that celebrated basketball culture, engaged fans with high-impact touchpoints, and provided meaningful community contributions. The challenge was to execute a large-scale, multi-faceted experience that seamlessly integrated branded interactions, athlete engagements, and immersive retail experiences—all within a jam-packed schedule of NBA All-Star Weekend.
Our team developed and executed a fully immersive Home Court experience that blended interactive and physical experiences, exclusive product drops, live programming, and digital engagement.
- Designed and executed a cohesive multi-brand experience that seamlessly integrated product, culture, and community.
- Created visuals for high-profile athlete and talent programming, ensuring impactful fan engagement.
- Developed an engaging experiential storytelling strategy for in-person attendees as well as noise created on social from the activation.
- Coordinated cross-functional collaboration between internal teams and Foot Locker to ensure smooth execution.
- Engaged over 23,000 attendees across four days, solidifying Foot Locker’s presence as a leader in basketball culture.
- Delivered a highly shareable experience, with fans interacting with activations and sharing across social media.
- Strengthened Foot Locker’s brand affinity through authentic athlete engagement, community outreach, and exclusive experiences.
- Enhanced a multi-brand experience through an interactive and story-driven walkthrough format—uniting Foot Locker’s partnerships with Nike, Jordan, Adidas, Puma, Under Armour, and Converse.
Adobe Creative Suite
Figma
Keynote