Fred Meyer Jewelers
Print & Digital Marketing, 2016
Project Role: Designer & Art Director
Digital Graphics, Print Design, Art Direction
After a fresh re-branding including a new logo and brand identity, Fred Meyer Jewelers was looking to continue to modernize the face of the company through strategic design and marketing to match. Working in a team of five creatives and designers we handled all visual graphic output including printed mailers, direct mail catalogs, environmental graphics, and digital marketing including an online newsletter, e-mail layouts, and website content. Our main goal was to attract a larger millennial audience in which we were able to allow for more contemporary styling than previously used.
Creative Director/ Liana Chun
Art Direction & Design/ Jess Harrington
Agency/Fred Meyer in-house