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Fred Meyer Jewelers


Seasonal Campaigns 

Print and digital campaign designs
2014
Project RoleDesignAgencyMathys + Potestio




Spring Newsletter

Campaign graphics

Spring Bridal digital newsletter edition for March – April promoting all things anew. This concept was a innovative divergence from the previous layout and styling that had been in need of a fresh new look in which a more contempory and poppy graphic direction began a phase of a new conceptual approach for the brand. 


Responsibilities: 
Editorial Ideation & Concept, Design Execution





Design Concepts

Spec work layout concept

Print Catalog Concept


Email Concepts




Postcard Mailer Concepts


As proof of concept for a different assignment I used Fred Meyer Jewelers product assets to create refreshed brand approach concepts. I reimagined the look and feel of a variety of brand collateral including a print catalog, email marketing, and print postcard mailers. These were unused marketing pieces and something I had taken on as a fun side project in my off time to reimagine a familiar brand and as a way to improve my InDesign working knowledge.


Responsibilities:
Design concept and compositing only
©MMXXIV Jess Harrington
Portland, Ore.