Fred Meyer Jewelers

Seasonal Campaigns

Print and digital campaign designs
2014

Project RoleDesign

AgencyMathys + Potestio

Spring Newsletter

Campaign graphics

Spring Bridal digital newsletter edition for March – April promoting all things anew. This concept was a innovative divergence from the previous layout and styling that had been in need of a fresh new look in which a more contempory and poppy graphic direction began a phase of a new conceptual approach for the brand.

Responsibilities:
Editorial Ideation & Concept, Design Execution

Design Concepts

Spec work layout concept

Print Catalog Concept

Email Concepts

Postcard Mailer Concepts

As proof of concept for a different assignment I used Fred Meyer Jewelers product assets to create refreshed brand approach concepts. I reimagined the look and feel of a variety of brand collateral including a print catalog, email marketing, and print postcard mailers. These were unused marketing pieces and something I had taken on as a fun side project in my off time to reimagine a familiar brand and as a way to improve my InDesign working knowledge.

Responsibilities:
Design concept and compositing only

← Back