JORDAN
Brand Social
2019 – 2022
Various brand social campaign support
Role Associate Design Director | Agency Laundry Service
Various brand social campaign support
Role Associate Design Director | Agency Laundry Service
SNKRS x 23 LIVE
23LIVE is the first-ever live show to premiere on the SNKRS App in which host, Marcus Jordan, brings on special guests to discuss all things Jumpman. Each episode is themed around new Jordan drops on SNKRS, celebrating the 25 year anniversary of the iconic Air Jordan 11 silhouette. Part of the draw to each episode being the release of a few thousand pairs during the livestream.
Broadcast screengrabs from Instagram Live show
Jordan Fam guests are invited on to chat about their favorite Jordans, are quizzed on their Jumpman knowledge in a section inspired by the shotclock itself called “Buzzer Beaters,” and also had a little show and tell of the stories behind their own kick collections.
Here For A Reason:
Jordan Family Brand DNA
Jordan’s power transcends beyond the court providing the foundational framework for the Jumpman community. In part, the Jordan Brand goes beyond the court and into the community, promoting entertainers and influencers of all kinds that take a stand in being committed to serving their communities to bring about positive change in society.
The goal of Jordan Brand is taking its basketball community and extending that to all elements of basketball culture, whether art, fashion, gaming, music or, of course, sneakers. The brand is constantly innovating ways to stay engaged in an authentically relevant way with younger fans.
The brand takes enormous pride in it’s Jordan Family’s work and is there to support and promote their successes at every step—be it a record breaking achievement on the court, recognition for leading the furthering of social justice initiatives, or phenomenal awards sweep at the Grammy Awards. Welcome to the Family.
Announcement post celebrating a Record of the Year Grammy win for Billie Eilish
PE Watch
From a love of Air Jordans early on to the NBA courts, athletes joining Jordan Brand get the chance to create their own customized Player Exclusive (PE) edition styles. From custom AXXXV’s to Russell Westbrook’s popular Why Not? Zer0, PE Watch celebrates the unique qualities of each player and and premium design of the shoe. Each shoe is designed to the specific interests and hobbies of each athlete ranging from: hometown pride, pop culture, gaming, and even wine tasting.
Celtics forward, and Jordan Brand athlete Jayson Tatum’s favorite part about his PE collection is: “Being able to use different fabrics and materials yet still prioritizing the performance of the shoe.”
“Carmerlot” PE
“Cherry Blossom” PE
Why Not? Zer0.3 SE “Ghosts” PE