Jordan Brand
Brand Social AOR
Various brand social project campaigns2020-2023
SNKRS x 23 Live
A first of its kind SNKRS livestream seriesThe show itself is broken up into four quarters just like an actual game, where Jordan Fam guests are invited on to chat about their favorite Jordans, are quizzed on their Jumpman knowledge in a section inspired by the shotclock itself called “Buzzer Beaters,” and also had a little show and tell of the stories behind their own kick collections.
Jordan Family Brand DNA
Social Talent RecognitionMJ’s power transcends beyond the court providing the foundational framework for the Jumpman community. In part, the Jordan Brand goes beyond the court and into the community, promoting entertainers and influencers of all kinds that take a stand in being committed to serving their communities to bring about positive change in society.
The goal of Jordan Brand is taking its basketball community and extending that to all elements of basketball culture, whether art, fashion, gaming, music or, of course, sneakers. The brand is constantly innovating ways to stay engaged in an authentically relevant way with younger fans.
The brand takes enormous pride in it’s Jordan Family’s work and is there to support and promote their successes at every step—be it a record breaking achievement on the court, recognition for leading the furthering of social justice initiatives, or phenomenal awards sweep at the Grammy Awards.
P.E. Watch
Player Exclusive social showcase series
“Carmerlot” PE
“Cherry Blossom” PE
Why Not? Zer0.3 SE
“Ghosts” PE
Celtics forward, and Jordan Brand athlete Jayson Tatum’s favorite part about his PE collection is: “Being able to use different fabrics and materials yet still prioritizing the performance of the shoe.”