medium.com smarter than soundbites




For the 2016 presidential campaign Medium.com teamed with Swift Co. to concept editorial headers and corresponding social graphics for each subcategory of the debate cycle welcoming readers to each topic. These include: education, immigration, employment, gun control, foreign policy, national security, as well as many others. The Smarter than Soundbites campaign encapsulated the importance of educating yourself on all of the details of a topic by stepping out of the algorithms your social networks to build more informed opinions on the issues.   




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Credits

Agency - Swift
Client - Medium
GCD - Ted Zahn
ACD - Otis Rubottom
AD - Sarah Murray