nike cross-category




Throughout 2018 I had the pleasure of working on all things Nike with the awesome team at AnalogFolk, the cross-category work included mostly email comps and in-app layouts across many categories including footwear, running, sportswear, and training. Our approach was to keep Nike ahead of the pack by updating current conventions in email marketing with modern yet, consumer-friendly design that continuously received increasingly high rates of interaction with subscribers and users. 




In addition to digital content, there were a few conceptual assignments for Nike Training that required digital mockups to give a clearer understanding of the idea. For Certified Nike Pro trainers we were asked to design a welcome kit introducing each athlete to the brand which consisted of patches, pins, and a notebook. 




Credits

Agency - AnalogFolk
Client - Nike
ECD - Carren O’Keefe
ACD - Gabriella Narvaez
ADD - Roland James
Copy - Al James, David Boerner
Producer - Miranda Ripka, Robbie Veltman