Social Campaign & Website Content
To help promote the re-launch of the Starbucks Refreshers ready-to-drink line, themes of summery visuals and bright colors were used as a reflection of the energy drink refreshment. The Refreshers line is a carbonated energy drink infused with green-coffee extract and natural fruit juice making it a more natural energy drink option compared to others on the market. To help clear up some confusion about an energy drink product from Starbucks not being a roasted coffee drink my team and I leaned into lively hues and real-fruit photography to help correct this misperception by way of Snapchat ads and a fresh face for its web presence.
Creative Direction/Cat Hyland
Art Direction/Sarah Murray